LAST REVISED: 5/22/2018
1. THE PERSONAL DATA WE COLLECT AND HOW DO WE USE IT?
(a) “Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data.
(b) What data is collected. We collect Personal Data that you voluntarily provide us, for example, when you create an Account, register for our newsletter and/or make a purchase, we may require your name, email, contact information, billing address, credit card information and/or other information you may to provide us. We also collect information about you from various sources, including from your in-store purchases. We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.
(c) Use of Personal Data.
We will use your Personal Data to:
(1) Make our Sites available to you;
(2) Process and fulfill merchandise orders;
(3) Enhance our Sites;
(4) Respond to your requests or to manage Accounts;
(5) Monitor the security of our Sites;
(6) Process your reservation requests; and/or
(7) Provide you with promotional communications.
2. DISCLOSURE OF PERSONAL INFORMATION
(a) Third-Party Service Providers. We will share your Personal Data with third parties, such as vendors and service providers who provide assistance with billing, payment processing, fraud protection, credit risk reduction, marketing, data analytics and service associated with your use of our Sites.
(b) Regulatory Compliance and for other Legitimate Purposes.
We will share your Personal Data when we believe disclosure is necessary or required by applicable law, to protect users, the integrity of the Site and to defend or exercise our legal rights. We may also disclose your Personal Data when it may be necessary for other legitimate purposes as reasonably determined by us.
(d) Corporate Restructuring.
3. NON-PERSONAL DATA WE COLLECT
(a) “Non-Personal Data” means data that is not associated with or linked to your Personal Data; Non-Personal Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Non-Personal Data, as described below.
(b) Collected by Our Servers. To make our Site more useful to you, our servers (which may be hosted by a third-party service provider) collect Non-Personal Data from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
(e) Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a readable format, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to your Personal Data.
(f) Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
4. CALIFORNIA PRIVACY RIGHTS
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.
To request a copy of the information disclosure provided by us pursuant to Section 1798.83 of the California Civil Code, please contact us at the following address: 3849 Parkway, Pigeon Forge, TN 37863.
5. CALIFORNIA DO NOT TRACK DISCLOSURE
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not recognize or respond to Do Not Track browser settings or signals and we will still receive information. As a result, we may still collect information about you and your internet activity, even if you have turned on the Do Not Track signal.
It is possible that some or all of our third-party advertising partners or members of their affiliate network may participate in opt-out programs. To learn more about internet-based advertising and consumer opt-out programs go to http://aboutads.info/choices/ or http://www.networkadvertising.org/choices/. We do not operate or control these sites and are not responsible for the opt-out choices available there.
6. YOUR U.K. PRIVACY RIGHTS
Users from the U.K. have the right to ask us to amend or limit the processing of their Personal Data, (as defined by U.K. law) and in particular not to process their Personal Data for marketing purposes. We will inform you (before collecting your personal data) if we intend to use your Personal Data for such purposes or if we intend to disclose your Personal Data to any third party for such purposes. You can exercise your rights to prevent such processing by checking certain boxes on the forms we use to collect your Personal Data. You can also exercise the right at any time by following this Data Removal Request link.
The U.K. Data Protection Act 1998 (“the DPA 1998”) gives users from the U.K. the right to access information held about you. Your right of access can be exercised in accordance with the DPA 1998. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
7. INTERNATIONAL TRANSFERS OF INFORMATION
If you live in the EEA, or a similar international area, you may have additional privacy rights available to you under applicable laws. We will process your requests in accordance with applicable data protection laws. If you would like to exercise any of the below rights, please contact our Data Protection Officer so that we may consider your request in accordance with applicable law:
(a) Right Not to Provide or Withdraw Consent. You have the right not to provide or withdraw your consent at any time.
(b) Right of Access. You may have the right to access the Personal Data that you provided us.
(c) Right of Erasure. You may have the right to the erasure of Personal Data that you provided us.
(d) Right to Object to Processing. You may have the right to request that stop processing your Personal Data and/or to stop sending you marketing communications.
(e) Right to rectification. You may have the right to require us to correct any of your Personal Data.
Any questions or concerns regarding the use or disclosure of Personal Data should first be directed us. We will promptly investigate and attempt to resolve all complaints regarding our use of Personal Data.
10. INFORMATION SECURITY AND CONFIDENTIALITY
We maintain (and require our subcontractors and service providers to maintain) appropriate organizational and technical measures designed to protect the security and confidentiality of any information we process. However, no organizational or technical measures are 100% secure so you should take care when disclosing information online and act reasonably to protect yourself online.
12. UNSUBSCRIBE AND OPT-OUT
You will have an opportunity to unsubscribe to any emails or mailings by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you. Even if you are removed from any such list, if you use the services provided through our Sites, you will continue to receive email correspondence from us related to the services. Any opt-out by you is not deemed valid until processed by us. It is your obligation to verify that you have opted-out. We will not be liable for problems with the opt-out procedures. Please note that any request to be removed from such mailing lists may take up to one (1) week to become effective. Even if you are removed from any such list, if you order online, we will send you an email confirming your order and may need to contact you by phone, email, or regular mail if we have questions about your order.
If you register for an Account, you may review and update your account information by completing our Account Access Request form or by contacting our Data Protection Officer, Jim Terrell:
Address: 3849 Parkway, Pigeon Forge, TN 37863
13. THIRD PARTY WEBSITES
14. SUSPICIOUS E-MAILS
If you receive a suspicious email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email. For your protection, do not click links or open any files attached to suspicious, unsolicited emails.
Data Protection Officer: Jim Terrell
Address: 3849 Parkway, Pigeon Forge, TN 37863